Sage opened January of 1997 in Dunwoody, Georgia with a second location opening Spring 2001 in Buckhead. In May of 2003 Sage left the Dunwoody location and transplanted to Midtown. With an urban setting and hip culture, customers sought the affordable fashions, selective merchandise, and personal attention as an alternative to traditional department stores or pricey boutiques. Now, 9 years later, customers continue to value the Sage merchandise selection that is ever changing with weekly shipments of hot new styles that will keep you coming back for more. Step into Sage and step into a jewel box filled with skirts, tops, jeans, pants, dresses, shoes, jewelry accessories. Trendy fashions line the walls and display tables throughout the funky boutique display the latest styles. A perky and professional sales staff will happily assist with sizes and guide patrons to dressing rooms, pulling the privacy curtain and ultimately surrounding them in glamorous drapes. Upon request, gift items are wrapped in little white boxes.

Sage’s mission is to “offer the hippest, quality merchandise with specialty store prices and nothing over $100, combined with ‘Fifth Avenue’ customer service.”

Founded by native Atlantan Shannon Kitchens, Sage boasts two locations -- Midtown and
Buckhead. Her job description varies from day to day, but buying and marketing remain her number one focus. She travels to Los Angeles for monthly visits with vendors and to gather amazing bargains to stock her shelves. “My goal is to create a welcoming atmosphere, where people can shop for the latest trends without having to spend your entire budget on one piece. At Sage, you can buy everything that you’re seeing in the fashion magazines without the guilt!”