About Sage

Shannon Kitchens opened her first Sage boutique in 1997 and carved out a niche in the Atlanta market by offering a true boutique experience without the high price tags. After more than a decade in business, Sage continues to keep its price tags affordable as most items are under $100, maintain a fresh face as new arrivals are stocked every Friday, and remains focused on customer service as a number one priority.

Since it’s opening, Sage has grown to three Atlanta store locations and Online Shopping and we plan to open more locations in the future.

We are proud to carry fashion favorites like Alternative, Collective, Glam, IT Jeans, Miss Me, See Thru Soul, Scrapbook, Trinity, Tulle, and many more! We also carry handbags, accessories, and jewelry made by local designers.

By hosting regular events, like the February pre-Valentine’s “Sultry Sage Soiree” to benefit the American Heart Association, the “May, Mom’s & Martinis” to benefit Bert’s Big Adventure, the October “Fall Fashion for a Cause” that benefits Susan G. Komen for the Cure Atlanta Chapter, and The Annual “Gifts with Gratitude” toy drive that benefits The Ronald McDonald House, Sage proudly gives back monetarily to the community.

The Sage team is made up of family – literally! Owner and founder, Shannon Kitchens, is proud to have had her mom, Sherrie Dorman by her side since the beginning. Today she remains at the corporate office in charge of inventory control. Kitchens’ husband , James handles the Online Shopping for Sage.

Since 2000, Christine Bieber has been Kitchens’ right hand lady and General Manager extraordinaire. Often mistaken as Kitchens’ sister, publicist and marketing guru, Kitsy Rose, has proudly worked with Kitchens since 2003.

Sage’s mission will continue to be to provide its customers with the hottest fashion looks at an affordable price. And, The Sage Customer will always be number one!

Welcome to Sage all you fashionistas!
XOXO
The Sage girls


Kitsy Rose, Shannon Kitchens, Christine Bieber